The Give and Take - What are Sponsors Looking For
by John Sadler, Genoa Communications Management, former Executive President of Newcourt Credit Group
This paper is also available in PDF format
Presentation made at Achieving Excellence: Museum Leadership In The 21st Century INTERCOM/CMA conference held in Ottawa, Canada, September 6-9, 2000.
1. Background on Newcourt Credit Group
2. Case Study of Renoir's Portrait's with the National Gallery of Canada
3. Impact & Lessons Learned
Paper continued in PDF document below.
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The Give and Take -- What are Sponsors Looking For